Relax By The Glass

Your Every Day Getaway

“Be the change you want to see in the world.”


Forever Beautiful Salon & Wine Spa has been recognized for more than a decade as “Seminole Heights’ Perfect Oasis.”  Our talented team is committed to offering non-toxic, natural, and organic products in an eco-chic, friendly, cozy environment that provides high-end beauty services and spa experiences.  You can also relax by the glass, as we serve a tempting array of local craft beers and fine wines.

Established in 1997 as a freelance hairstylist and makeup artist, founder Elizabeth Graham wanted to expand her business, while leveraging the talent of other beauty experts.  Rather than simply renting some boring space in a strip mall or plaza, Elizabeth uniquely decided to save an early 1900’s bungalow from being demolished.  In 1999, she literally moved the building to its current Florida Avenue location in Tampa, and she spent two years restoring the bungalow and transforming it into a treasured neighborhood salon and spa, which officially opened its doors in 2002.

Forever Beautiful constantly evolves to create the ultimate salon and spa experience for our valued clients.  Over the years, Forever Beautiful has grown into more than a local business — it’s a beautiful, eco-chic, relaxing getaway for Tampa locals wanting to stay Green, while getting Gorgeous.

Elizabeth is truly passionate about her craft, the health of her clients, the creativity of her staff, and the conservation of our planet.  She strives to provide you, the customer, with nothing but the best in green knowledge, natural products, and quality customer service.  Elizabeth believes the products you put on your hair, nails, or skin should be just as important as what you put in your body.  Her team’s ultimate goal is to keep you green and guilt-free, while looking gorgeous.  Learn more about our Products and Services.